About Us
Why the thaat Comapny?
At THAAT, the name says it all: Thinking Hard About Aesthetics Today — and by “today,” we mean you: Gen Z and Millennials. We’re inspired by the bold, the expressive, and the unapologetically different. THAAT was born from a desire to create something that truly resonates with the way this generation thinks, feels, and expresses itself. Whether it’s fashion, lifestyle, or design, we believe that authenticity matters. That’s why we don’t just follow trends — we interpret culture, mindset, and mood to create something that feels real, current, and completely in sync with your vibe.
Out Team & The Design Journey
Behind every design at THAAT is a team that obsesses over the details. From sketch to final product, our designers, curators, and creators pour their heart into crafting pieces that aren’t just cool — they connect. Every color palette, every texture, every font and cut is the result of countless hours of research, late-night brainstorming, and spirited debates. We handpick elements that speak to the values and styles of the new generation — blending creativity with purpose. It’s not just about aesthetics; it’s about telling a story with every choice we make. And that’s what makes THAAT more than a brand — it’s a statement.
